A Whole New World
Visual recently supported a new client at the World of Concrete show in Las Vegas. We had attended the show previously and were excited to be back in the mix (pun intended!) at the world’s largest annual international, commercial, concrete, construction and masonry event.
More than simply being at the show, we were excited to be at the show with Construct Connect, who was re-launching its company after transitioning (5) legacy brands into the new Construct Connect. As a ‘new’ company, Construct Connect wanted to redefine its brand while getting attendees excited about its new product/platform.
Construct Connect tasked us with creating a visually stimulating and texturized exhibit that both connected with the traditionally industrial crowd while communicating the technology that drives its brand. This software-based client really stood out at World Of Concrete with a unique hanging sign, video wall and live demos at each kiosk. Workstations were designed to look like sawhorses, one of several fun details found throughout the space. The custom T-shirts the client had made were flying off the shelves. One fun tagline… “ I’ve got 99 problems but bids aren’t one.”
The 40 X 40 exhibit achieved the client’s goals and more. One such goal was that the new exhibit be modular. We are excited to see the various configurations executed at different shows in the coming year and equally excited to see the company grow!