A Blast at BlizzCon
As Samsung engages a new market, Visual is excited to partner with them to design and build an exhibit experience that resonates with gaming attendees while communicating the benefits of Samsung SSDs and monitors. This exciting new presence debuted at BlizzCon.
Creating a multi faceted experiential environment, we incorporated photo activations, an 8’ robot, an opportunity to compete against a professional gamer, social media engagements for a chance to win Samsung product and of course, the ability to take that product for a test drive.
Social media played a vital role in this experience. #Samsunggamer was measured for 52 million impressions, exceeding client goals by 10,000%.