Visual Communications

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Pass the pickles, it’s CES!

Our VP of Creative, Todd Dailey, enlightened Visual employees with a CES Lunch & Learn seminar today. Highlights included the work that we did for clients at (or near) the show. We designed and built an exhibit for Sakar/Vivitar, a leading provider of electronics and accessories (including karaoke machines, audio equipment, appliances and much more.) The colorful approach that provided a clear path through the space while giving each brand its due, was embraced by the client and the CES audience. We also provided support for two clients that held events off of the show floor. For the past several…

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No Tricks…Just Treats at Abbott TCT

The Transcatheter Cardiovascular Therapeutics show is a focal point of Abbott’s schedule throughout the year. It usually falls around Halloween as was the case this year. Visual is happy to support their efforts at the show annually. Successfully representing many brands and products is always a challenge, which we are getting adept at meeting head on. This year, though, we were given an additional directive… to get the audience excited about the Absorb launch. Absorb is the only fully dissolving stent approved for the treatment of coronary artery disease. So, while we maintained several elements from last year that were…

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Be Our Guest

One of Visual’s most exciting recent projects was the design and production of the Samsung exhibit at HITEC (Hospitality Industry Technology Exposition and Conference) in New Orleans last month. HITEC attracted record crowds of hospitality technology professionals, there to connect with the brightest minds and hottest products in the industry. When you’re talking brightest and hottest…Samsung was, of course, in on the action.  Visual worked with Samsung to create a one-of-a-kind show floor experience that emulated a premium hotel stay. Visitors were ‘checked-in’ at the reception desk at The Samsung Hotel, escorted through the lobby, business center, security area and …

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What in the World?

Visual recently supported Shire at the WORLDSymposium annual meeting in San Diego.  WORLD is a multidisciplinary forum presenting the latest information from basic science, translational research, and clinical trials for lysosomal diseases. Originally conceived in 2004 in response to an NIH RFP for rare diseases, the Symposium is often cited as the most important scientific meeting on lysosomal molecular biology, disorders and treatment. Shire, a platinum sponsor of the event, ‘owned’ the show with seven exhibits representing several products. In a show with only twenty seven exhibitors, Shire featured prominently. Visual welcomed the challenge of helping to design and produce…

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New and Always Building

Saint-Gobain, and its subsidiary CertainTeed, leaders in the habitat and construction markets, recently opened a new state-of-the-art, LEED certified, North American headquarters. The 320,000-square-foot campus, located in nearby Malvern, PA, underwent a renovation to transform the long-dormant site into a dynamic showcase. Visual was selected to develop a custom way finding solution that helped visitors and employees alike to not only understand where they are in the building but also to better understand the seven primary tenets that the company follows…work, heal, play, learn, live, explore, and connect. Each of these beliefs is fundamental to the philosophy of the company….

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A Blast at BlizzCon

As Samsung engages a new market, Visual is excited to partner with them to design and build an exhibit experience that resonates with gaming attendees while communicating the benefits of Samsung SSDs and monitors. This exciting new presence debuted at BlizzCon. Creating a multi faceted experiential environment, we incorporated photo activations, an 8’ robot, an opportunity to compete against a professional gamer, social media engagements for a chance to win Samsung product and of course, the ability to take that product for a test drive. Social media played a vital role in this experience. #Samsunggamer  was measured for 52 million…

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Oh Percy, Percy Me…Things Ain’t What They Used to Be

Samsung recently partnered with Percy’s, an independent appliance/electronics retailer in Worcester, MA, to create a new selling environment. As a family-owned company in Aston, PA, Visual was excited to work on Percy’s (a family-owned company) new Samsung Showroom. We collaborated with Samsung and Percy’s to design a high-impact setting that nurtured existing Percy’s/client relationships while cultivating new customers. The beautiful, new store-in-store approach displays Samsung’s premium appliances in a traditional line-up setting as well as part of an upscale home vignette. The other goal, of course, was brand awareness for Samsung and above all to sell some great appliances to…

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Blame It on the Road to Rio

It’s never too early to start bolstering enthusiasm for the 2016 Olympics, taking place in Rio next summer. To that end, Samsung, a sponsor of the Olympics, asked Visual to help them develop and implement an experience that introduced their unique VR technology to the public, as part of a USOC Road to Rio tour sponsored by Liberty Mutual. The Samsung Gear VR Experience debuted 4th of July weekend, right in Visual’s back yard on the Ben Franklin Parkway as part of the Independence Day festivities. Participants were invited to demo Samsung’s Gear VR and could choose to view one…

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Designers Assemble!

There could not be a field trip more suited to Visual’s Design Department than The Marvel Experience.  They are all big comic/superhero fans and were excited at the opportunity to check this out. The ME is a unique, hands-on interactive experience that is touring the country this summer to a select few cities.  Marvel has stated that Philadelphia, NYC, Chicago and St. Louis were chosen because of their passionate fans.  And what better place for Philly fans to enjoy the experience than Lincoln Financial Field, home of the E-A-G-L-E-S – Eagles! The experience took place inside the Linc as well…

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At Your Service

Samsung has opened a new Customer Service Center located in Maywood, NJ at the Outlets at Bergen Town Center. After a successful Grand Opening, Samsung is poised to help customers with an array of offerings. You can visit the center to test drive the latest and greatest Samsung products with a knowledgeable Samsung Brand ambassador by your side. You can  also have smartphone and tablet repairs done, register for product training, and purchase smartphone and tablet accessories. Samsung tasked Visual to design and build the space, one of the first of its kind in the United States. This type of…

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