Do you know your EBC’s?

Visual knows their EBC’s now, but it was no simple matter aiding Samsung in developing their new Executive Briefing Center at their corporate headquarters in Ridgefield Park, NJ.  The goal was to create a beautiful environment that consisted of a variety of vignettes to help communicate Samsung’s story in diverse vertical markets. Samsung partners, trainees, executives and other related parties enter the space and can experience Samsung technology in an array of unique but complementary scenarios such as healthcare, education, hospitality, business, banking and retail. As the designers of the Visitor’s Center which the EBC was replacing, Visual knew the ins and outs of the space and tackled the makeover accordingly. Designers were especially excited to divvy up the space into the appropriate vignettes while keeping in mind the overall aesthetic,  flow and most importantly the best way to highlight the technology and its capabilities.