Mission:Possible at NHF
CSL Behring exhibits every year at the NHF (National Hemophilia Foundation) show. This show brings thousands of hemophiliacs (and the entire bleeding disorders community), their families and caregivers together for educational sessions and fun social events.
This year the show was in Washington DC. The proximity to the International Spy Museum inspired CSL Behring to embrace a ‘Spy’ theme for their exhibit at the show.
Kids were excited to traverse the Laser Maze. If you broke a beam making your way through, you lost time as the program re-set. There were also fun, spy-related air brushed tattoos, a custom spy photo ID Badge station (complete with spy costuming), and a huge seek and find word puzzle.
Graphics such as a custom Mission: Possible logo, large magnifying glass ID signage and footprint graphics on the floor enhanced the theme. CSL Behring product and program graphics throughout the exhibit helped round out the environment.
The spy milieu and activities as well as the spy mascot were a huge hit.