Oh Percy, Percy Me…Things Ain’t What They Used to Be

Samsung recently partnered with Percy’s, an independent appliance/electronics retailer in Worcester, MA, to create a new
selling environment.

As a family-owned company in Aston, PA, Visual was excited to work on Percy’s (a family-owned company) new
Samsung Showroom.

We collaborated with Samsung and Percy’s to design a high-impact setting that nurtured existing Percy’s/client relationships
while cultivating new customers. The beautiful, new store-in-store approach displays Samsung’s premium appliances in a
traditional line-up setting as well as part of an upscale home vignette.

The other goal, of course, was brand awareness for Samsung and above all to sell some great appliances to great, loyal
local families.