Painting the Booth Red at The Cable Show
This Technology seamlessly connects video operations and advertising architectures and they wanted to make a splash at NCTA 2014: The Cable Show.
This show was the debut of their new brand campaign and they really wanted programmers and service providers to sit up and take notice. This was also their first time exhibiting at the show in several years.
Because of the budget allocated to developing and executing the dynamic new brand campaign, which included a new logo, new website, new marketing materials, etc., This Tech looked to Visual’s Exhibit Exchange program for a solution. This program allows for clients of non-competing industries to share exhibit components in order to achieve a custom look at a discounted rate.
After viewing numerous options, the client homed in on an exhibit with cool up and over fabric shapes. The re-branding of the exhibit included creating new fabric pieces, adding additional A/V and a custom wood flooring inlay.
The aesthetic of the exhibit and incorporation of the new bold brand color really enticed attendees to visit. The client was thrilled with their presence at The Cable Show.