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Samsung at BlizzCon

Visual worked with Samsung to design and build an exhibit experience that resonated with gaming attendees while communicating the benefits of Samsung SSDs and monitors. This exciting new presence blew ’em away at BlizzCon.

Creating a multi-faceted experiential environment, we incorporated photo activations, an 8’ robot, an opportunity to compete against a professional gamer, social media engagements for a chance to win Samsung product and of course, the ability to take that Samsung’s products for a test drive.

Social media played a vital role in this experience. #Samsunggamer was measured for 52 million impressions, exceeding client goals by 10,000%.