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Almirall wanted to expand on their previous year’s presence at AAD in a bold but cost-effective manner. Almirall was very excited to feature their new drug Seysara, for moderate to severe acne, at the show. In order to keep costs down, Visual communicated the new messaging primarily through graphic changes, a new simple but unique hanging sign and a carpet color change. Fortunately, Seysara’s colors are purple and pink, which really helped Almirall stand out on the show floor.