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Visual was very excited to have Axalta, a leading global coatings provider, join Visual’s diverse list of clientele.  Their dedication to the development, manufacturing, delivery and service of liquid and powder coatings was on full display at SEMA, the premier automotive specialty products trade event in the world.


Visual worked with Axalta and their agency to provide a sleek and welcoming aesthetic at the show. Their exhibit space featured (3) cars so attendees could get up close and personal with their products. Also integrated into the space were LED hanging signs, a gloss floor, and a sketch battle station, where car designers competed head-to-head in a timed challenge.