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Bayer HealthCare

This Bayer exhibit debuted at the AAD (American Academy of Dermatology) show.  The dynamic environment conveyed a spa aesthetic which integrated technological elements, water features, scent marketing and a hospitality area highlighting fruit infused water for attendees. A one-of-a-kind sculpture displayed attendees’ signatures. Each signature equated to a $10 donation for Camp Discovery, an AAD charity for kids with skin diseases. The art piece reinforced branding and product benefits while allowing attendees to make a difference in children’s lives (more than $6,000 was donated by Bayer.)