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Bormioli Rocco

Bormioli Rocco, a designer and producer of glass products based in Italy, enlisted Visual’s assistance to create their presence at the annual International Home and Housewares Show in Chicago. Bormioli Rocco focused on bringing their catalogue to life and wanted a dynamic booth with high identity that reflected their new brand as well as new marketing strategies.

The resulting exhibit’s aesthetic alluded to the simple, sleek style of the new branding and also provided space for espresso/cocktail hours, included beautifully lit product displays and above it all was the Bormioli Rocco star guiding attendees to the booth.