Portfolio What We Do
Merz wanted to create a disruptive presence at the American Academy of Dermatology show. In addition, a main goal was to depict a new look that worked as a system of modular elements. Merz exhibits at many shows throughout the year with space sizes that range from 10 X 20 to 20 X 20 and beyond.
Visual targeted an open, inviting space that conveyed the full spectrum of Merz’s offering while speaking to its innovation.
Through some innovation of our own, we tackled all the requirements. Using unique shapes and creative lighting, Visual delivered an eye catching environment, whose elements can be used at smaller shows. The larger dynamic space effectively communicated the brand while promoting meaningful conversations.