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The Samsung Experience was a 7500 sq. ft. experiential product space located in the heart of Manhattan at the Time Warner Center. This space served as an opportunity for Samsung and their Brand Ambassadors to showcase the latest in technology that Samsung had to offer and to teach consumers about the strength of Samsung product.
For seven years Visual designed and updated the space to communicate new technology, create new interactive experiences with Samsung product and to modify the space to serve multiple purposes. It served as an education space, launch event location, press event destination and inception point for all new Samsung technology.