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Samsung Living Atelier

Visual worked closely with Samsung and two of its agencies to create this dynamic pop up event in NYC.

The Samsung Living Atelier environment provided hands-on demos of Samsung’s Chef’s Collection products including refrigerator, dishwasher, range, and microwave. Other home appliances were on hand for exploration too – washer/dryer, vacuums, baby care, and LED products which were featured in a custom art piece/chandelier.

Master chefs of Samsung’s Club des Chefs were there throughout the event, to help the crowd create and enjoy delicious works of art.

We supported the amazing transformation from raw building space to a showcase befitting Samsung’s high-end design and sophisticated vision.