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Samsung Spring Fever

Samsung tasked us with developing an event focusing on their technology theme of ‘limitless possibilities’. This event was focused around launching new and upcoming products that will be showcased in Samsungs top product offerings for the upcoming year. This breath of fresh technology was reinforced by creating expanded horizons, using mirrors to enhance the visual elements within the Samsung Experience. Individual vignettes were created that helped the press to understand the new technology and its benefits to the end user. The entire Samsung Experience, located in the Time Warner Center in New York, was modified to reinforce the message…’Dedicated to Wonder’.