Sweet Dreams are Made of This

Visual always loves a project we can sink our teeth into, so we were very excited when our client, Sweet Street, suggested they’d like to do something different for this year’s NRA (National Restaurant Association) show.

Sweet Street, located in Reading, PA, has been serving up delectable items at NRA for decades.

They have evolved over the years from a small cookie company in a two-bay garage to a global reaching innovator in the dessert industry (they even have a food truck in Paris!).

As Sweet Street continues to evolve, expanding into the savory food arena, they wanted their presence at the show to reflect their diversification.

A primary goal was for the exhibit to take inspiration from the recently redesigned Café Street Sweet located at their corporate headquarters in Reading.

We wanted comfortable and chic but not trendy. The intent was to create the perfect environment to tell the Sweet Street story, which had to integrate kitchen functionality, meeting space, and a beautiful backdrop worthy of Sweet Street’s beautiful products.

Our client loved the exhibit almost as much as we love their new skillet cookies and handcrafted pretzels.