What in the World?
Visual recently supported Shire at the WORLDSymposium annual meeting in San Diego. WORLD is a multidisciplinary forum presenting the latest information from basic science, translational research, and clinical trials for lysosomal diseases. Originally conceived in 2004 in response to an NIH RFP for rare diseases, the Symposium is often cited as the most important scientific meeting on lysosomal molecular biology, disorders and treatment.
Shire, a platinum sponsor of the event, ‘owned’ the show with seven exhibits representing several products. In a show with only twenty seven exhibitors, Shire featured prominently.
Visual welcomed the challenge of helping to design and produce the Shire environments at the show. Working with several agencies and clients, both in the US and internationally, kept us on our toes in the weeks leading up to the show.
In the end, the client was well represented at their biggest rare disease show of the year and happy with the outcome.